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Case Study

Video Production Case Studies

We’re not just another SEO agency. We integrate your business across Google, Siri, Alexa, Car Maps & AI voice search, and help you dominate the top 3 on Google Maps! With white-hat strategies, predictive tech, and a decade of proven results.

Case Study

Canadian Tire – Holiday Commercial

Overview

Canadian Tire approached us to produce a high-impact, emotionally resonant holiday commercial that would connect with families across Canada. The goal was to highlight the brand’s role in holiday preparation and gifting while maintaining a warm, cinematic tone that felt both nostalgic and modern.

Service Used

We handled full-scale video production in partnership with another agency… From storyboarding, casting, and location scouting to cinematography, lighting, and post-production. Our creative team developed a script around a child’s imaginative journey during the holidays, seamlessly integrating Canadian Tire’s key product categories.

The Result

The commercial aired nationally and quickly gained over 1.2 million views on YouTube. It was praised by industry insiders for its storytelling and emotional impact. The campaign helped increase holiday in-store traffic by 13% year-over-year, and Canadian Tire featured the ad prominently in its seasonal marketing rollout across TV and digital platforms.

Case Study

Fido – “How To” Explainer Video

Overview

Fido wanted a simple, clear, and on-brand explainer video to help new users set up their services quickly and confidently. The challenge was to keep the video engaging and visually clean, while reducing support call volume for basic onboarding questions.

Service Used

Our team produced a fast-paced, animated “How-To” explainer video using motion graphics, brand color schemes, and VO narration. We collaborated closely with Fido’s UX and support teams to prioritize the most common pain points and used a storyboard-first approach to streamline message clarity.

The Result

Fido’s support team reported a 23% reduction in setup-related call volume after embedding the video on key onboarding pages. The video has since been viewed over 250,000 times and has become the standard format for future instructional content. Engagement metrics showed a retention rate of over 75%, well above industry average.

Case Study

Kraft Dinner – KD Shaker Launch

Overview

Kraft sought to introduce its limited-edition KD Shaker product to a younger, social-savvy demographic. They needed a fast, quirky promotional video that could generate organic shares and viral attention while keeping the tone bold, fun, and a little ridiculous… In true KD fashion.

Service Used

We scripted and shot a high-energy, TikTok-style video designed for short-form platforms but adaptable to YouTube and paid media. We used handheld shots, fast jump cuts, vibrant sound design, and visual gags to mirror user-generated content formats while keeping full brand alignment.

The Result

The video quickly gained viral traction, with over 500K views in the first week across YouTube and social. The KD Shaker sold out in multiple regions within days of launch, and the campaign won praise for its creative risk-taking. Social media engagement for Kraft Dinner rose by 34% during the campaign window.

Our Client's Testimonials

Illuminate Chiropractic (Dr. Eric Pinto, West Hills, Los Angeles).
"Working with Sami has been a game-changer for my practice. Within just a few weeks, our clinic began ranking top 3 for several key phrases like 'chiropractor West Hills' and 'sciatica chiropractor Los Angeles.' His team understood our unique brand voice and made sure our website reflected our holistic approach. We’re now getting consistent new patient inquiries weekly, and most of them found us on Google Maps!"

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    Dr. Eric Pinto, D.C.

    Illuminate Chiropractic

    Setiba Medical Spa (Los Angeles SEO Campaign.)
    "As a luxury medical spa in Los Angeles, we needed visibility to match our brand, and Sami delivered. He crafted a custom SEO strategy that aligned with our high-end aesthetic and targeted the right local clientele. We’re now seeing top rankings for services like PRP facial near me, best medical spa near me and we’ve had a spike in appointment requests. I highly recommend his work to any med spa wanting to dominate locally."

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      Emilia

      Founder, Setiba Medical Spa

      Derry Village Physio & Chiro (Mississauga).
      "Before partnering with Sami, our clinic has some visibility online. Now, we’re ranking top 3 for keywords like 'Mississauga physiotherapy' and 'chiropractor near me.' We’re getting more calls, more bookings, and even patients telling us they chose us because of how we showed up online. The detailed audits, GMB optimization, and local SEO strategies made a huge difference."

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        Dr. Devassy

        Clinic Manager, Derry Village Physio & Chiro
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